Terms of Use

01What Kaarak is

Kaarak is an AI assistant for local businesses. You tell it what you need in your own words, by voice or by typing, and it looks after how your business shows up online — your Google listing, your posts, your replies and your enquiries.

The Site tells you about Kaarak and lets you book a free demo. Everything the Site and the app say about what Kaarak can do describes the product, not a promise of specific results; how much it helps depends on your business, your market and how you use it.

02Your account

You need an account to use the app. You sign in with your mobile number, and we send a one-time code to it over WhatsApp.

To open an account you must be 18 or older, and you must either own the business you add to Kaarak or be authorised to act for it. Keep your number and your device secure, since anyone who receives your one-time code can reach your account. Tell us at once if you think someone else has got in. You are responsible for what happens under your account.

Give us accurate details about your business, and keep them up to date. Kaarak acts on what you tell it, so out-of-date prices or timings will end up in what it publishes.

03Plans and payment

Some parts of Kaarak are free and some need a paid plan. Where a plan costs money, we show you the price, what it includes and how often you will be billed before you pay.

If you subscribe through the App Store or Google Play, Apple or Google takes the payment, manages the renewal and handles refunds under their own policies; you manage or cancel that subscription in your store account, not in the app. Cancelling stops the next renewal and does not refund the period you are already in, unless the law or the store’s policy says otherwise.

04Your content

Your logo, photos, menus, price lists, catalogues, business details and anything else you give Kaarak stay yours. We claim no ownership of them.

You give us permission to store, process, adapt and display that material to the extent we need it to run Kaarak for you — including sending it to the providers listed in our Privacy Policy — and to publish it where you tell us to. That permission ends when you delete the material or your account, except for copies already published on platforms outside our control.

You confirm you have the right to give us what you upload, and that publishing it will not infringe anyone else’s rights. Do not upload other people’s personal information, or photographs of customers, without their consent.

05AI-generated content

Kaarak drafts things for you: posts, captions, images, replies to reviews and messages to customers. It is an AI. It can be wrong, out of date, or simply not what you had in mind, and it may suggest something similar to another business.

Most of what it drafts is meant to be published under your name — to your own Google Business Profile, your own social accounts, or to your own customers. You are the publisher of anything that goes out. So:

• You are responsible for checking a draft before it is published, and for whether it is accurate, lawful and right for your business
• If you switch on automatic publishing, drafts will go out without you seeing each one first, and you remain responsible for them
• Prices, offers, timings and claims about your business come from what you have told Kaarak, so keep those details current
• You must not use Kaarak to publish anything misleading, or anything that breaks the rules of the platform it is published to
• Kaarak’s output is not professional advice, and you must not present it as legal, medical, financial or other expert advice

We are not liable for content you publish, or that Kaarak publishes on your instructions, or for what a platform then does about it — including removing a post, restricting your listing or suspending your account. Where a platform requires AI assistance to be disclosed, following that rule is your responsibility.

06Accounts you connect

Kaarak is useful because you connect it to the accounts you already have — your Google Business Profile, WhatsApp, and your social accounts. When you connect one, you authorise us to read from it and act on it on your behalf, within what you have asked Kaarak to do.

Those accounts stay subject to the terms and policies of the company that runs them, and you must keep to those policies when you use Kaarak with them. Google, in particular, prohibits fake, incentivised or self-written reviews, and will penalise a listing that breaks its rules. We do not control those platforms, are not responsible for their decisions, and cannot restore access they take away.

You can disconnect an account at any time in the app, and disconnecting stops us acting on it from then on.

07Acceptable use

You agree not to:

• Use Kaarak in any way that breaks the law or infringes anyone’s rights
• Add a business you do not own or are not authorised to act for
• Publish false, misleading or deceptive claims about your business, or fake or incentivised reviews
• Use Kaarak to send unsolicited bulk messages, or to message people who have asked you to stop
• Upload anything unlawful, hateful, obscene or that you have no right to use
• Submit false, misleading or spam information through our forms
• Try to gain unauthorised access to Kaarak, our systems or other users’ data
• Copy, scrape or reuse substantial parts of Kaarak or the Site without our written permission
• Resell or white-label Kaarak, or use it to build a competing product, including by extracting its output at scale
• Interfere with the operation or security of Kaarak or the Site

08Suspension and termination

You can stop using Kaarak whenever you like, and you can delete your account and its data from Settings in the app. Our Privacy Policy explains exactly what deletion removes and what we keep.

We may suspend or close an account that breaks these terms, puts our other customers or providers at risk, or exposes us to legal liability. Where it is practical we will warn you first and give you a chance to put it right; where the risk is serious or the law requires it, we may act immediately. We may also stop offering Kaarak, or a part of it, with reasonable notice.

When an account closes, your right to use Kaarak ends, we stop acting on your connected accounts, and anything already published stays where it is for you to manage.

09Booking a demo

When you book a demo you agree to give us accurate details and to let us contact you on the phone or WhatsApp number you share, for the purpose of that demo and follow-up. A demo is free and does not commit you or us to anything further. We may decline or reschedule a demo at our discretion.

10Illustrative content

Screens, conversations, business names, ratings and numbers shown on the Site are illustrations of how Kaarak works. They are not records of real customers, and they are not promises of specific outcomes.

11Our content and brand

The Kaarak name, logo, orb mark, text, design, app and code belong to us or our licensors and are protected by intellectual property law. You may view and share pages of the Site for personal or business evaluation, but you may not use our brand or content in a way that suggests endorsement or that competes with us.

12Third-party links and services

The Site may link to third-party websites and services, such as our partners. We do not control them and are not responsible for their content or policies.

13The app stores

These terms are between you and us. Apple and Google are not party to them and have no responsibility for Kaarak.

Where you got the app from the App Store, you agree that Apple has no obligation to provide any support or maintenance for it; that we, not Apple, are responsible for any claim that the app is defective or infringes someone’s rights, and for any product liability or consumer protection claim; that you may not use the app if you are in a country the United States embargoes or on a prohibited-parties list; and that Apple and its subsidiaries may rely on and enforce this section as a third-party beneficiary. You must also keep to the usage rules of the store you installed from.

14No warranties

We work hard to keep Kaarak accurate, available and useful, but we provide it “as is”. We do not promise that it will always be error-free, secure or uninterrupted, that the assistant will always understand you or get something right, that a platform we connect to will stay available or keep working the same way, or that using Kaarak will bring you more customers.

15Limitation of liability

To the fullest extent permitted by law, we will not be liable for any indirect, incidental or consequential loss arising from your use of Kaarak, including lost profits, lost custom or loss of goodwill.

Our total liability for all claims relating to Kaarak is limited to the amount you paid us in the 12 months before the claim arose, or ₹1,000 if that is greater. Nothing in these terms limits liability that cannot be limited under Indian law, including liability for fraud or for death or personal injury caused by negligence.

16Privacy

How we handle your personal information — what the app collects, who processes it, and how to delete it — is explained in our Privacy Policy, which forms part of these terms.

17Changes

We may update these terms from time to time. The date at the top shows when they were last changed, and we will tell you in the app about changes that materially affect your account. Continued use of Kaarak after a change means you accept the updated terms.

18Governing law

These terms are governed by the laws of India. Any dispute will be subject to the exclusive jurisdiction of the courts at Bengaluru, Karnataka.

19Contact

Questions about these terms? Write to us at [email protected].